While most people know the primary purpose of closed captions as accessibility, captions for online video can additionally provide the business benefit of improving search engine optimization (SEO) for video content.
We conducted several case studies to quantifiably prove the value of adding closed captions and transcripts to videos, including how it can boost search traffic, page views, search rank, and user engagement.
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How Discovery Digital Networks increased views by adding captions
How This American Life increased user engagement + inbound traffic with transcripts
ROI analysis of closed captioning and resources for video SEO