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How to Make Corporate Videos Accessible
Companies use videos to train their employers, showcase products and services and communicate with both employees and customers. This white paper will help you gain a better understanding of how to make videos accessible.

Topics include: 
  • Legal Requirements & Corporate Accessibility Laws
  • Growth of Corporate Video
  • Why Corporate Videos Need to Be Accessible
  • How Captions Improve SEO & Engagement
  • How to Add Captions & Description to Video

Download the Guide:

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How Captions Improve SEO and Engagement

Corporate organizations are utilizing video every day – from company training, to marketing campaigns. While creating accessible videos is required by law and can prevent a costly lawsuit, there are many additional benefits. One of the biggest benefits of captioning is increased search engine optimization, or SEO. When it comes to online search, the software isn’t sophisticated enough to index the audio within a video. The way around this is to provide text to accompany your video in the form of transcripts and captions, thus allowing your content to be indexed and then found by those who are searching for it.

A study with This American Life was conducted to measure the SEO benefits of adding audio transcripts to a public website of a radio program. The report looks at the results based on data from January 2012 to March 2014. During this period, the This American Life website had approximately 16 million unique visitors and 111 million page views, and there were increases in both user engagement and traffic.

The reason for this is simple – transcripts allow search engines to access the full text of your file and accurately index it. Google can’t watch your videos, but if given a transcript, it can read what information is contained within the video to understand it.


A Full Service Media Accessibility Solution

3Play Media is an integrated media accessibility platform with patented solutions for closed captioning, transcription, live captioning, audio description, and localization. 3Play is a thought leader in video accessibility, and is committed to providing free, educational resources like this one.

Introducing 3Play Media