Improving accessibility for d/Deaf or hard-of-hearing viewers
Protecting your organization against disability discrimination lawsuits
Improving comprehension for English language learners
Increasing YouTube views and SEO
Providing a better user experience for watching and searching within a video
Making it easier to create derivative content from videos
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Closed captions were originally developed to provide an equivalent television viewing experience for people who are d/Deaf or hard-of-hearing. Time-synced text is the best alternative to audio for many of these viewers, of which there are 48 million in the United States alone.
Quite simply, closed captions allow viewers with hearing loss to consume your videos, which broadens your audience, gives more people access to information, and demonstrates a commitment to digital inclusion.
A Full Service Media Accessibility Solution
3Play Media is an integrated media accessibility platform with patented solutions for closed captioning, transcription, live captioning, audio description, and localization. 3Play is a thought leader in video accessibility, and is committed to providing free, educational resources like this one.