E-commerce refers to the industry in which the buying and selling of goods occur via the internet. Some e-commerce brands exclusively sell their products and services on the web. Other brands take more of an omnichannel approach, conducting business both online and at brick-and-mortar locations.

It is challenging to create an online experience that emulates the personal experience of shopping at a store, but utilizing e-commerce videos gets you pretty close. Videos empower brands to show their products in action. They also help to close the gap between the product tangibility of in-person shopping and the convenience of the internet.

Consumers are craving this new online shopping journey, and they love videos. Research shows that 54 percent of people want to see videos from their favorite brands, and 78 percent of people are watching online video every week. 

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